Stories, Ideas,
and Updates
Behind-the-scenes design decisions, engineering deep dives, and what's coming next from the Aether team.
Read the Latest ↓Latest Stories
Why We Threw Away 18 Months of Work on Nova Earbuds
In early 2024, with our second-generation earbuds nearly ready to ship, Maya made the call to scrap the entire acoustic chamber design. Here's what we learned — and why it was the right decision.
The Aluminium Alloy We Almost Used — And Why We Didn't
A behind-the-scenes look at how we choose materials, and the trade-off between corrosion resistance and machinability.
7-Day Battery Life: The Physics That Make It Possible
Breaking down how the Atlas Watch achieves a week of battery life without sacrificing the always-on display.
Our Path to Carbon-Neutral Manufacturing by 2026
The steps we've taken, the targets we've set, and the difficult trade-offs we've had to make along the way.
Navigation Timing — News (No Speculation)
This page is intentionally excluded from all
speculation rules. No prerender or prefetch was declared for page-d.html.
Every navigation here is a full cold-start fetch — compare the timing below with the other pages.
transferSize will be non-zero (real bytes fetched),
activationStart is 0, and TTFB reflects the actual
server round-trip. Compare with Shop and Features pages (prerendered).
Step-by-Step Comparison
The same user action — clicking a link — triggers a very different sequence of events depending on whether speculation rules were active for that destination.
Standard Navigation (this page)
- 1You click the link
- 2Browser resolves DNS
- 3Opens TCP / TLS connection
- 4Sends HTTP GET request
- 5Waits for first byte (TTFB)
- 6Parses HTML + CSS + JS
- 7First paint — page visible
All steps happen after the click.
With Prerender (Shop / Features)
- 1Browser fetches HTML silently
- 2Full parse + CSS + JS executed
- 3Composited frame held in memory
- 4You click the link
- 5Browser activates the pre-rendered page
- 6Page visible instantly
Heavy work happened before the click.